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Synclo for retail and e-commerceRetail and e-commerce.
Sell more to every customer, in every channel.
One customer record across stores, website, app and marketplaces. Alci spots who is ready to buy again, keeps stock where demand is, and turns trade and corporate buyers into a proper sales pipeline.
New customer2
First order1
Repeat buyer1
Loyal1
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Hamad bought again after Alci's personalised offer for the matching item.
Why sales stall in retail and e-commerce.
The same problems come up in almost every company we meet in this industry.
The same shopper is three strangers: a store receipt, a web account and a marketplace order.
Best sellers sell out online while the same items gather dust in a branch.
Without knowing who will buy anyway, every campaign is a blanket discount.
“I export orders from four platforms to see one day's sales.”
“Customers ask if we have their size online and I cannot check.”
“We send the same email to everyone and hope.”
How Synclo CRM grows sales in retail and e-commerce.
Five practical ways, each with a real-world example of Alci at work.
One customer, every channel
Store, website, app, Amazon, Noon and social orders join one profile with purchases, returns and preferences.
In practiceA store associate sees that the customer in front of them bought the same jacket online in another size and returned it, and offers the right size immediately.
Win back the right customers at the right time
Alci learns each customer's buying cycle and suggests who to contact, with what, and when.
In practiceAlci finds 340 customers who usually reorder skincare every 6 weeks and are now 2 weeks late, and sends each a reminder for their own product.
Stock follows demand
Sales and stock by location are linked, so Alci recommends transfers before stockouts and markdowns.
In practiceAlci moves 120 units of a best-selling sneaker from a slow branch to the online warehouse before the weekend campaign.
Trade and corporate sales pipeline
Corporate gifting, wholesale and franchise enquiries get quotes, approvals and follow-ups like any B2B deal.
In practiceA 600-box corporate gifting enquiry is quoted, approved and stock-reserved in one afternoon.
Promotions that pay
See the real margin of every campaign by customer segment, not just revenue.
In practiceAlci shows that the 30% sitewide sale cost more margin than it brought in, while the loyalty-only offer paid back four times.
Alci at work in retail and e-commerce.
Pick a request, or type your own. This is what your team sees in Synclo.
Demo with sample company data.
Meetings that decide, not report.
Alci prepares the numbers before anyone walks in, answers questions live, and turns decisions into tasks.
Before
- Alci builds last week's trading pack: sales by channel, margin, stock cover and campaign results.
- Lines at risk of stockout or overstock are listed with suggested actions.
During
- The team asks Alci follow-up questions live, such as "which stores sold the new range best?"
- Transfers, reorders and markdowns are approved in the room.
After
- Purchase orders, transfers and price changes are created automatically.
- Campaign audiences are built from the decisions made.
Trading meetings focus on what to do this week, not on reconciling last week's numbers.
- 07:00Pack ready
Alci builds last week's trading pack: sales by channel, margin, stock cover and campaign results.
- 09:05Question in the room
“Which loyal customers have stopped buying?”
- 09:06Alci answers
212 loyal customers have not bought in 60 days. I prepared a personal offer for each based on what they usually buy.
- 09:20Decisions captured
Purchase orders, transfers and price changes are created automatically.
Works alongside the tools you already use.
Keep what works. Synclo connects to it, brings the data into one view, and lets Alci act on it.
Selling channels
Stores and payments
Marketing
Delivery
Connections run through Synclo integrations, file imports and our open API. Tell us what you use and we will confirm exactly how each one connects before you start.
The Synclo modules retail and e-commerce teams use most.
Every module and Alci are part of one system and one subscription.