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Synclo for real estate

Real estate.
Every enquiry answered. Every unit sold.

Portal leads answered in minutes, live unit availability for every agent, viewings booked by Alci, and offers, payment plans and handovers in one place. Synclo CRM is built for how property is really sold.

Sales pipelineReal estateLive
New enquiry3
Marina Heights 2BRProperty Finder · 4 min agoAED 2.1M
Palm villa enquiryWhatsApp · ArabicAED 9.8M
Office, Business BayBayut · corporateAED 3.4M
Qualified2
Creek Rise 1BRBudget confirmedAED 1.3M
JVC townhouseMortgage pre-approvedAED 2.6M
Viewing2
Downtown 3BRViewing Thu 4 pmAED 5.2M
Hills villaSecond viewingAED 7.4M
Offer1
Sea view 2BROffer sent · 60/40 planAED 2.9M
Reserved1
Tower B, 1204Deposit receivedAED 1.8M

Alci qualified Marina Heights 2BR: budget AED 2M+, buying within 3 months.

1The problem

Why sales stall in real estate.

The same problems come up in almost every company we meet in this industry.

For the business
Leads go cold in minutes

Buyers enquire on three portals at once. The developer who answers first, with the right unit, usually gets the viewing.

Agents sell units that are already gone

Availability lives in a spreadsheet that is out of date the moment a unit is reserved, so offers clash and buyers lose trust.

Nobody sees the whole funnel

Marketing reports clicks, sales reports bookings, finance reports collections. Nobody can say which campaign actually sold units.

For the people doing the work
Sales agent

“I spend my mornings copying portal leads into a sheet before I can call anyone.”

Sales director

“Every Monday I ask the same question: how many viewings, how many offers, what is stuck?”

Collections officer

“I chase instalments from a payment plan nobody updated after the buyer changed units.”

See how Synclo fixes this →
2Boost your sales

How Synclo CRM grows sales in real estate.

Five practical ways, each with a real-world example of Alci at work.

01

Answer every enquiry in minutes, in the buyer's language

Leads from Property Finder, Bayut, Dubizzle, your website, Meta and Google forms and WhatsApp land in one inbox. Alci checks the unit they asked about, replies in Arabic or English with matching options, and assigns the lead to the right agent by project, language and workload.

In practice

A buyer asks about a 2-bedroom in Marina Heights at 11:40 pm. Alci replies within a minute with three available units, floor plans and a viewing slot. By 9 am the agent has a booked viewing, not a cold lead.

02

Live inventory every agent can trust

Every unit, price, view, payment plan and status (available, on hold, reserved, sold) lives in Synclo and updates the moment anything changes. Agents ask Alci instead of calling the sales admin.

In practice

"Show 2-bed units under AED 2.2M with sea view in Tower B." Alci lists four, holds one for 24 hours for your buyer, and releases it automatically if no deposit arrives.

03

Lead scoring that learns what a real buyer looks like

Alci scores each lead on budget, timeline, financing, nationality rules, engagement and source, then learns from your own closed deals which signals predict a sale.

In practice

After 40 closed sales, Alci notices that buyers who ask for the payment plan and book a viewing within 48 hours close 3 times more often, and moves them to the top of every agent's list.

04

Viewings, offers and reservations without paperwork

Book viewings in shared calendars, send the location pin and reminders, log feedback from the site, then generate offers, reservation forms and payment schedules from approved templates, with e-signature.

In practice

After a viewing, the agent says "offer 1204 at AED 1.8M on the 60/40 plan." Alci prepares the offer, routes the discount for approval, and sends it for signature.

05

From reservation to handover to renewal

Payment plans, instalment reminders, broker commissions, snagging, handover and, for leasing, renewals and maintenance requests, all on the same customer record.

In practice

Ninety days before a lease ends, Alci asks the tenant whether they want to renew, prepares the renewal at the new rate, and flags units likely to become vacant.

Live inventory

Every unit, every status, every agent, in real time.

Reservations, holds and sales update the moment they happen, so nobody sells a unit that is already gone.

Tower B84 units · live
1413121110090807060504030201
Available 24On hold 7Reserved 16Sold 37
Live activity
  • 10:42 · Unit 1204 reserved · deposit received
  • 10:38 · Unit 0905 on hold for 24 h · agent Lina
  • 10:31 · Unit 1103 released · hold expired
  • 10:24 · Unit 0702 sold · SPA signed

Agent: “2-beds under AED 2.2M with sea view?”
Alci: “4 available on floors 12 to 21. Holding 1204 for your buyer.”

Hi, I am Alci.I read your data, run the work and learn your routines.
Watch it work

Alci at work in real estate.

Pick a request, or type your own. This is what your team sees in Synclo.

Synclo workspaceLive
AlciYour AI assistant
● Connected412 people3 officesSample company

Demo with sample company data.

4Meetings

Meetings that decide, not report.

Alci prepares the numbers before anyone walks in, answers questions live, and turns decisions into tasks.

The Monday sales meetingMonday, 9:00 am · sales director, 12 agents, marketing

Before

  • Alci builds the pack at 7 am: leads by source, viewings held, offers out, reservations, cancellations and collections.
  • Each agent gets their own one-page summary and the 3 deals Alci thinks need help.
  • Units on hold for more than 48 hours are flagged for release.

During

  • The board is live on screen. The director asks "why did Tower B viewings drop?" and Alci answers from the data in the room.
  • Discount and payment-plan exceptions are approved on the spot.
  • Every decision is captured as a task with an owner and a date while people talk.

After

  • Tasks appear in each agent's list before they leave the room.
  • Unit holds are released, price changes go live, and buyers on the waiting list are notified automatically.
  • Next Monday's pack already tracks whether last week's decisions happened.

The 90-minute status round becomes a 25-minute decision meeting, because nobody has to report numbers anymore.

Also: Launch day war-room

  • Live reservations by tower, floor and agent, refreshed every few seconds
  • Hot units released from holds the moment a deposit fails
  • Broker allocations and commission tracking as sales happen
  • Alci answers "how many 1-beds are left on floors 20 to 30?" instantly
The Monday sales meetingShared screenLive
  1. 07:00
    Pack ready

    Alci builds the pack at 7 am: leads by source, viewings held, offers out, reservations, cancellations and collections.

  2. 09:05
    Question in the room

    “Which portal leads have not been contacted yet?”

  3. 09:06
    Alci answers

    All 37 leads from last night got a first reply from me within 2 minutes. 6 asked for a viewing; I booked 4 and sent 2 to agents to confirm times.

  4. 09:20
    Decisions captured

    Tasks appear in each agent's list before they leave the room.

5Your tools

Works alongside the tools you already use.

Keep what works. Synclo connects to it, brings the data into one view, and lets Alci act on it.

Lead sources

Property FinderBayutDubizzleWebsite formsMeta lead adsGoogle AdsWhatsApp Business

Selling and signing

Microsoft 365Google WorkspaceZoomMicrosoft TeamsDocuSignMatterport virtual tours

Payments and finance

StripeBank transfers and chequesSAPOracleQuickBooksExcel

Moving from

SalesforceHubSpotZoho CRMSpreadsheets

Connections run through Synclo integrations, file imports and our open API. Tell us what you use and we will confirm exactly how each one connects before you start.

Questions from real estate teams

Can Synclo handle off-plan and ready units together?
Yes. Each project, tower and unit has its own status, price list and payment plans, whether it is off-plan, under construction or ready.
Can brokers and external agents use it?
Yes. Give brokers limited access to see the units they are allowed to sell, register their leads and track their commission, without seeing anything else.
Does it work for leasing and property management?
Yes. Leases, renewals, rent collection, maintenance requests and move-in and move-out inspections run on the same customer and unit records.
Will Alci reply to buyers on its own?
Only if you want it to. You decide which replies Alci sends automatically, such as first replies and viewing confirmations, and which need an agent's approval.

See Synclo working
for real estate.

Upload one Excel file or connect your current system, and ask Alci your first question.